Coupon Data Report — September 2026
Key findings
- The median percentage discount across 205 percentage-off offers on ZoomCoupon was 20% (average 28.8%).
- 20.5% of percentage-off offers were for half price or more.
- Fashion had the highest median discount of the categories measured, at 40% (50 offers).
- 57.8% of offers needed a promo code; the rest were deals, sales or free shipping that apply without one.
- Offers with an end date ran for a median of 29 days; 78.9% had no published end date.
- More new offers were added on Mondays than on any other day of the week.
This report looks at every coupon code and deal listed on ZoomCoupon between 21 September 2025 and 21 September 2026 — 701 offers from 79 online stores — to answer the questions shoppers actually ask: how big discounts really are, where the biggest ones are, and whether you need a code at all.
How big are online discounts right now?
The typical percentage-off offer on ZoomCoupon was worth 20% (median of 205 offers), with an average of 28.8%. Around 20.5% of them were for half price or more — usually clearance or end-of-season sales rather than codes that work on everything.
Which store categories give the biggest discounts?
Fashion stores offered the deepest typical discounts, with a median of 40% across 50 offers. Categories are only included when they had at least 15 percentage-off offers, so a single big sale cannot skew the result.
| Category | Median discount | Offers measured |
|---|---|---|
| Fashion | 40% | 50 |
| Clothing & Fashion | 40% | 38 |
| Shoes & Sneakers | 30% | 20 |
| Beauty & Personal Care | 19% | 29 |
| Online Shopping | 15% | 22 |
| Electronics | 10% | 31 |
| Home & Garden | 9% | 34 |
Do you need a promo code, or are most offers deals?
57.8% of offers needed a promo code at checkout. The rest — 42.2% — were deals, sales or free-shipping offers that apply automatically, so it is worth checking a store's current deals even when no code is available.
How long do online offers last?
Offers with a published end date ran for a median of 29 days, so a code found today is usually still valid next week — but rarely next month. 78.9% of offers had no end date at all; those can stop without warning.
When do new offers appear?
More new offers were added on Mondays than on any other day. If you are waiting for a code for a particular store, that is the day most worth checking.
Which stores have the most offers?
UNICE published the most offers in the period, with 52. A long list of offers does not always mean bigger savings, but it does mean more chances to find one that fits your basket.
- 1
UNICE52 offers - 2
Loragal45 offers - 3
DHgate36 offers - 4
wowangel31 offers - 5
AlorAirCrawlspace30 offers - 6
SEDETA8 offers - 7
myChway UK7 offers - 8BigRock.in6 offers
- 9
BLUETTI6 offers - 10
Acmer Technology5 offers
How we made this report
We counted every offer added to ZoomCoupon in the last 12 months, including offers that have since expired, from stores still listed on the site. Offers come from the stores' affiliate programmes (Awin, Impact, CJ, Rakuten and Partnerize) and from our own editors. Discount sizes use percentage-off offers only; fixed-amount offers are left out because they are in different currencies. "Day added" is the day an offer reached ZoomCoupon, which is normally within a day of the store publishing it. The figures refresh automatically several times a day and are summarised each month.
This data describes offers listed on ZoomCoupon, not every discount on the internet.
Use this data
You are welcome to use these figures and charts in articles, reports and posts, under CC BY 4.0. Please credit ZoomCoupon and link to this page.
Cite as: ZoomCoupon (2026). Coupon Data Report — September 2026. https://zoomcoupon.com/data-report/
⬇ Download the data (CSV) · Each chart above has a “Use this chart on your site” code.
FAQs
How often is the Coupon Data Report updated?
The numbers refresh by themselves several times a day from the offers on ZoomCoupon, and the report is labelled by month.
Where does the data come from?
From every coupon code and deal listed on ZoomCoupon in the last 12 months — mostly supplied by the stores' own affiliate programmes.
Can I use these charts on my website?
Yes. Use the embed code under any chart, or download the CSV, and credit ZoomCoupon with a link to this page.
Does this include every discount online?
No. It covers the offers listed on ZoomCoupon, which is a large but not complete sample of online stores.